WASHINGTON (WUSA9) -- This cheesy video on the White House blog caught our eye on Friday.
After a full screen promoting the State of the Union Social, the video shows the outside of the White House and a cell phone ringing. What happens next is a huge phone conversation involving the press secretary, several big stars and lots and lots of cheese jokes.
This video may seem like an excuse to have a lot of fun with celebrities as possible but it's actually the Obama administration's way of pushing a day of social media engagement.
From the White House blog:
"Here at the White House, we're dedicated to making President Obama's administration the most open and accessible in history. That's why, for the second year in a row, we thought it'd be a gouda idea to brie-unite a certain cast of characters to help us bring back a tradition that dates back to the days of President Andrew Jackson.
"On February 22, 1837, President Jackson had a 1,400-pound block of cheese hauled into the main foyer of the White House for an open house with thousands of citizens and his staff, where they discussed the issues of the day while carving off slabs of cheddar.
"This year, we aim to do even feta. On Wednesday, January 21, in fromage to President Jackson (and to President Bartlet, if you're a fan of The West Wing), we're hosting the second-annual virtual Big Block of Cheese Day, where members of the Obama administration will take to social media to answer your questions about the President's State of the Union address and the issues that are most important to you."
